Extraordinary events designed to be remembered.
The most extraordinary events are not measured by what guests see. They are remembered for how they feel.
At Farm + Market Creative, every detail is considered, every element is intentional, and every gathering is designed as a complete sensory experience. From intimate celebrations and private dinners to luxury weddings, brand activations, retreats, and destination events, we create timeless experiences that feel effortless, elegant, and deeply personal.
Our Bespoke Planning Process
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01: Concept
The most successful events feel inevitable, as if they could not have taken any other shape. Farm + Market Creative begins by asking what this particular occasion is meant to hold: a marriage, a milestone, a cause, a place, a circle of people who may never be in the same room again. That understanding guides everything that follows.
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02: Details
Details that are often treated as separate assignments are instead seen as one continuous story. Invitations and save-the-dates set the tone before anyone travels. Arrivals and welcome moments ease guests into the setting. The flow from cocktail to dinner to late-night feels natural, whether the evening is candlelit and quiet or full of music and movement. Menus, flowers, linens, lighting, and printed pieces are chosen for how they relate to one another and to the room, not for how they look in isolation.
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03: Experience
The result is an experience that feels calm and generous from start to finish. Guests know where to be without having to ask. Hosts recognize themselves in the details. Nothing feels overdone, yet nothing feels accidental.
Events
Collections
Books
Timeless, layered and effortlessly welcoming.
Designer, author, and tastemaker Liza Gershman has spent more than 30 years creating unforgettable experiences inspired by a lifetime of travel, hospitality, art, food, and design. From intimate gatherings to luxury events for global leaders and renowned brands, her work celebrates the details that bring people together. Encore Collections with Farm + Market reflects her signature approach: timeless, layered, and effortlessly welcoming. Blending natural textures, classic forms, and thoughtful styling, each collection is designed to help create beautiful, meaningful gatherings with ease.
Rooted in the belief that the most memorable spaces are lived in and shared, these curated collections balance refinement with comfort and beauty with practicality. The result is an elevated yet attainable aesthetic that invites connection, conversation, and lasting memories around the table.
shop our curated finds
More than event planning, we design experiences.
A Farm + Market event begins long before guests arrive and lingers long after they leave.
The atmosphere. The welcome. The lighting. The rhythm of the evening. The way conversations unfold. The feeling guests carry home with them.
Our role is to thoughtfully orchestrate every detail so that hosts can be fully present and guests can experience something truly extraordinary.
This is event design rooted in hospitality, storytelling, and the art of gathering well.
Peek inside the Book
Farm + Market Healdsburg is more than a collection of recipes—it’s a celebration of the town’s vibrant farms, community, and culinary traditions. Created in partnership with the Healdsburg Certified Farmers’ Market and the Friends of the Healdsburg Farmers’ Market (501-c3), and brought to life by author and photographer Liza Gershman, a Sonoma County native and Healdsburg local, this book celebrates our heritage, community, and honors the people and flavors that make Healdsburg’s food and agriculture special.
